FAN SHOP FC SHAKHTAR
ALEKSANDR BEREZANSKYY , EKATERINA ZAKHAROVA , EVGENIY PRIDATKO
The interior concept of “FanShop” store is based on the close relationship of the football club and the Donbass. This theme allows you to feel the team spirit of the region where it originated. The basic shaping and color composition of the interior are based on styling of range coals into the geometric voluminous pattern, elements of mining equipment, such as rails, mine trucks, pulleys, etc., as well as traditional symbols and colors of football club "Shakhtar" which are black, orange and white. The museum exhibition devoted to the development of coal-mining industry of the Donbass, trophies of the team and player’s awards are represented in the interior of the sales area. The main background is the photos of iconic moments of the life of the team and the miners.